The American poet Maya Angelou thought of them as things that existed beyond our minds, floating around “out there,” sinking into our sofas and carpets and walls. She once said someday we’d be able to measure the power of words in real terms.

But I think we already can.

From the phrases we use in our cover letters and the adverts we read on the metro, to the song lyrics that raise our spirits and the inside jokes we share with our closest friends, words are constantly changing our lives and the world around us in the most tangible ways.

That’s what Betenwrite is all about, drawing on the power of words to produce change big and small, to push things forward and keep reaching for new heights. Betenwrite is words…used better.

Whether you’re a regular reader of the Betenwrite blog, a jobseeker looking for a little help with your résumé, or simply searching for quality copywriting services, if it’s words you’re after, you’ve come to the right place. Get in touch and let me know how I can help.

Editor, Betenwrite.com


5 Inspirational Quotes to Help You Navigate a Career Change

Changing careers involves a lot of adjusting. You may feel a little lost along the way. You might even have moments when you think it’d be better to throw in the towel. Don’t give up! Dig deep for motivation, never forget why you started this journey, and keep going until you’ve accomplished what you set out to do. When I need motivation, I like to collect inspirational quotes I can refer back to when I feel my drive start to wane. Here are five of my favorites — maybe they can help you, too.

Olives from Spain Returns to the USA With New Campaign, 'Have an Olive Day,' Delighting Attendees at Summer Fancy Food Show

Olives from Spain has launched "Have an Olive Day," a new campaign for the US market. The campaign aims to encourage American consumers to "live every day as an olive day," rediscovering the quality of Mediterranean olives and sharing in their versatility and variety. The recent Summer Fancy Food Show, held June 30 to July 2 in New York, provided the perfect opportunity to highlight table olives' infinite gastronomic possibilities to consumers and professionals.